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Sunset at the Beach


How do you say your name?


What is the bravest thing you have ever done?

One of the bravest and most rewarding things I have done was retire from a very successful career as a not-for- profit executive and fundraiser professional and start True Compass.

Do you have any hidden talents?

I sure do!  I can blow a condom up on my head!  When I used to teach as a Sexual Health Educator, I taught myself this useful skill so I could
demonstrate how big a condom could actually get to dispel the myth that “condoms don’t fit
my penis.”  I loved the look on students' faces and it was a great way to bring some levity to a tough topic for people to talk about.  

Ulrica enjoys...

Chocolate, sunsets, beaches, lakes, massage, mountains, walks, hikes, spontaneous phone call catch ups, watching my daughter play sports, Swedish candy and most of all life and laughs.

How would someone describe you?

Authentic, honest, direct, warm, compassionate,
intelligent, thoughtful with a side of stubborn, passion and fire.

What is the scoop on Ulrica?

I grew up as the youngest of four children with a mom and dad. We moved from Sweden when I was 4 months old and at first lived in Montreal, Quebec,
then settled in London, Ontario. I left home when I was 19 and went to the University of British Columbia in Vancouver, B.C., lived in Victoria BC and then settled in Toronto, Ontario. I met my now husband Dan in 2001 and we have been married for almost 15 years. We have one daughter, 11 years old, named Caia.

What is one thing you've learned that you wish you could tell your younger self?

That all emotions are healthy.  It’s how you learn to deal with them that makes a difference.

Biggest Fear


What would I catch Ulrica doing in her spare time?

Hanging out with my family, catching up with a friend over dinner, playing tennis or pickleball, swimming,  cross country skiing, hiking, travelling, cottaging, camping, snuggling on the couch with my favourite little human (my daughter Caia) reading a good book or watching a movie.  

What is the craziest thing you have ever done?

Definitely getting married in Northern Ontario, outside on New Year's Eve when it was -25 degrees Celsius! 

What is one of the best vacations you have taken recently?

North and South Island, New Zealand April 2023. 

It had been 20 years since I travelled via camper van for the first time with my husband Dan throughout New Zealand.  We took our 11 year old daughter Caia with us this time and went for a month.  It was spectacular!

Describe your dream home.

One where I could transport easily from the big city, to lakeside, to oceanside to mountainside.

What is your favourite season and why?

I am going to cheat on this answer a wee bit.  I truly love all of the seasons and can’t pick just one.  Here is why.  I love winter because there is nothing like watching snow fall from the sky or making tracks in a fresh dump of sparking white snow.  I love spring because it all just feels fresh, new and a bit like that feeling when you are coming up for air.  Not to mention the
flowers that start blooming and the feeling of lying in the grass.  Summer – long days, swimming in lakes, no routine and more time with family makes this an easy season to love.
And finally fall – who doesn’t love the crispness of an autumn day, the beautiful colours of the changing leaves and a warm, fuzzy sweater?

What is one of your favourite childhood memories?

Although I don’t remember all the details, definitely vacationing and travelling with my family throughout North America in our camper trailer.

First job...

Picking fruit on a fruit farm.

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